What Matters Now

2009 December 28

It is this time of year, full of contemplations about the passing year, trend predictions, resolutions and musings on the year to come.

Seth Godin asked over 60 thinkers to write a page on what they think is needed now, as resolutions for the coming year, to shake things up, to make a difference. The result is a free e-book What matters now.

It touches on the soft, intangible fabric of life, defines a sense of purpose in personal attitude as a change factor in the social sense. The choices were made mostly around the humanizing traits that are the engines to make things happen.

Just a sampling :

Generosity –giving to others will reward you, you will make a difference

Dignity – creating ways for people to solve their own problems

Ease – relaxation, stop the race of life not to forget appreciation of what we touch upon

Compassion – We are all connected and compassion is the order of the day and a core business value

DIY – a prescription for empowerment, as the best prevention

Harmony – defines other goals, creates teams and a soft place to develop in

Speaking – use your authentic voice and talk about something that is your passion

Evangelism – the future belongs to people who know how to spread ideas, create causes and remain tuned to the authentic voice they spread  

Autonomy – Less management and more freedom will empower autonomous individualism and better directed and motivated people

Thnks – Thank you economy for sharing, engaging, when the cost of interaction is negligible

 Attention – can be given, bought or earned by producing something meaningful  and publish it online for free

Vision – the lifeblood of progress

These are the building blocks to leap into the next year with passion, inspire, and leave a rewarding impact.  The choices many of the thinkers made came from the heart, not the mind. You can feel the spirit of do good, values that foster consideration, compassion, positive thinking, ardent striving, personal belief, mostly abstract constructive attributes that people who will find them in their hearts will be able to make things happen, influence and make a meaningful change, enriching themselves and others.

The web today is not about the technologies, platforms and e -businesses. It is about the people that comprise it, their relationships and conversations. That’s why it is time to reach upon the humanizing effects. That is why a sense of purpose that comes with do good, be sensitive and you will be rewarded, influence and make a difference wins over just practical, cerebral, tangible, logical thinking .

I believe that the decade to come will be transformational in more ways that we can envision. Signs and vibes are around. It starts with us, the people, the rest follows. What Matters Now offers a soft toolkit for the emerging zeitgeist and  points at the building blocks of the engines that will empower those transformations.  The engines are the people. From there it can develop to corporations who will have to learn how to bring thick value, a real do good tangible value.