My plans as currency – on a Futureme social network vision of Scott Adams

2011 January 11

Scott Adams envisions Futureme, a future plans based personal network that sees my intended plans and wishes as currency.

 Right now, you can’t get there from here.

How much is my privacy worth?  my data? 

My data have a predictive value for providers and advertisers.

Once they know what I was interested in, they should know what to offer me next.

To me it spells relevance = attention enhancement

To them it spells personalization – matching offering with customer need= offering enhancement.

They are willing to pay to know my relevance scale. Of my past activities. So they can assess future potential.

Who owns the process?

To date, we, users, may own the conversation of what we want next, but providers own the data manipulation process.

Of our data!

We, users, fight for keeping our privacy. Our privacy has an economic value. What is it? How can it be quantified?

Today it is non tangible to us. We give parts of our privacy away for nothing, and most of the time, we don’t even know it. Other parts are captive in siloed sites of providers and although the data are ours, we can’t reach it, let alone use it elsewhere.

Our future interests also hold capital value. Sales potential.

Scott Adams describes a personal, future based social network, Futureme. He calls it a Facebook killer, and differentiates between them based on a time line – Facebook is about my past – Futureme – about my future. It will be  built around my future interests, where people I choose can become part of a specific social graph for a specific interaction. So can providers and advertisers.

That adds 2 dimensions to the value of my data. My personal data as displayed for a future intention that has value to providers and my social capital that has value, placing me as an anchor in a  social ecosystem built around my future interest.

I don’t know if secluded future based marketplaces are the answer, but that is definitely a clear example of how my context becomes a currency. That can be bartered with direct $ value, or with attention to targeted ads.. I call that  Contextonomics. 

You may argue with the spectrum of his call for open sharing, that’s very personal and should be calibrated by each and every one according to the event, social graph and elements involved.

This vision is of a user centered long tail, based on pull, rather than push. User controlled. Direct inclusion of the user in the food chain is in sync with the icentered mindset.

Buyer centered paradigms  will force providers to embrace an organizational shift, where putting the customer first becomes more than a marketing lip service and all the systems will have to be aligned to provide that shift to pull based marketing.

Once contextonomics allows a bartering system and user centered marketplaces are up, we, users, will then own the process, will be treated as a source of revenue and will get our rightful place in the food chain.

Turning our data into capital still requires a quantum leap.  If Dilbert sees it, eventually providers will too. Such grassroots of visions and ideas of user centered ecosystems seed the path that will eventually lead to the required paradigm shift.

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