From user centricity of the people in the urls to Icentered in the liquid web
Twitter, Facebook, Foursquare, Google, cloud computing, mobile web.….. offer us an always on, accessible, knowledgeable social world, that keeps us connected physically and socially. This liquid web, as Stowe Boyd calls it, is an immersive experience that makes us much more involved.
In the intersection between social graphs and interest graphs new relations between people and content are created. He assumes that different consumer segments need different technological support tools. In distinguishing between traditional, online and social consumers, users become stakeholders in the attention economy, as they draw their information not only from different content and social resources, but refine their relevant interactions through communication tools such as tweets, retweet, comments… all create a very different user experience.
From an Icentered point of view, where I (the digital I of each user) strive for an adaptive web, tailored to personal choices and preferences – the human link of the single user still has a long way to go.
User centricity is about us, people. Yet it still takes a systemic view of the we interact with those tools and infrastructures, and how we become more immersed in this ubiquitous web.
Taking a different prism, an inside- out lens, the Icentered one, makes it more humanized. From that point of view It’s about us as people, not just users – centered or captive. To truly personify our web experiences, a deeper degree of individual personal signature should be called for.
Our personal data, real-time experience and interest based social graphs empower more humane social experiences, but the missing link is still personal context. Social humanification in smaller groups, such as the one offered by Flink12 that humanizes the social experience by creating social circles of no more than 12 people , is easier, because it reflects real life circles of interaction ad is initiated and moderated directly by users.
We need to control and manage more than just users’ privacy settings in various sites. We need to control in the same way Flink12 empowers us to connect at will people close to us around a specific subject, to connect our identity, data and sharing options from various sites around a topic that interests us in an inclusive holistic way that reflects us in our interactions around that topic. This translates to contexting us, people, and not just a single thread of content. In such a Icentered reality, when I am in full possession of my personal information, meshing all my interactions around a specific topic within a specific interweb. Interwebs, as Venkatesh Rao explains,” is the perfect term for framing our experience of the Web today as an intricate mesh of play and storytelling that is enacted across many media and modes, an experience that is characterized primarily by its plurality A pattern of use with content, temporal and social dimensions, that evolves, lives for a while, and dies or morphs into something else.…”. For a short while, an individualized personalization hub is created. Since I own my representation, and am empowered to directly manage my privacy and trust regime, it completely sidesteps the exposure problem.
I, the individual user, am the glue that interconnects one inclusive context around many interwebs and allow an individual prismatic view of a thread/experience/ topic/action.
Once I, the individual user, create my personalized story, it is the context that makes it unique and turns the overwhelming overpour of the liquid web into a humane selective experience .