Contextonomics
Contextonomics – The currency of the attention economy
Contextonomics is the economy of context – it treats attention economy through a personal key, empowers the creation of context based economy, and supports attention economics from the point of view of the consumer. Economics of context can become a new form of attention currency, for direct context based interactions, as an alternative paying method, all centered on my personal context.
The Icentered paradigm takes a holistic view of each individual’s interactions, harmonized from all her web based interactions, to reflect a “micro universe of one”.
From this mindset, whereas providers look at me, the consumer, and want ROI =return on investment, by gaining a larger part of my customer share in their site, I am looking at ROA=return on attention, and want the most relevant offering, regardless of the provider.
How in the contextonomics model, can I opt between money and attention? E.g. I can pa
y 4.75$ for a video stream or receive a discount of up to three 0.75$ value advertisement inserts. It will become a free video if I give attention to an advertisement stream by actually clicking through, or I may even get a voucher for future media consumption from this source, if I materialize a transaction with the advertized offering. In the Icentered vision context based transactions should be enables with the same simplicity and exactness that we do with money
In order to empower a networked context based marketplace and establish relevance based services, an objective measuring system should be established, to calculate the relevance between any two or more entities. This will empower defining a measure of contextivity that can, in turn, be translated to context based food chains and attention based alternative currencies.
Once all context information resides user side, a holistic contextual map of each individual enables to create direct context based food chains and revenue streams, and empowers direct context based connectivity between people across networks and platform.
Naturally, some very important privacy and data ownership issues arise from this vision that will be extensively discussed in the Icentered blog.
