Trust

Instead of providers asking us to take a leap of faith in their protection of our privacy and data management, and claim to preserve an ethical code and transparency as trust building mechanisms, we can never be sure, as power is not balanced. Icentered will look at trust from different aspects for the individual, institution and community.

07.28.10When Facebook connects 500million people in a huge digital society – personal context is the key for meaningful digital relations.

44.11.10Trust, transparency and apology based ads – Tiger and Earl Woods and Toyota commitment ad.

03.29.10Trust the Icentered way

03.15.10The people behind the users – why privacy must be under users’ management

02.25.10Caring and empathy are the building blocks for paradigm shifts – the internet is the platform to empower it.

12.23.10Google Buzz, parental control and our social responsibility

02.18.10Protecting us from the “Only Connect” moves of social platforms calls for a paradigm shift

02.11.10Context as a trust agent

11.16.10What does “social” mean to Google? “Who I am, who do I know, what do I do”

01.13.10Facebook’s privacy abuse in the name of a new social norm