Marketing

Digital relations between marketers and consumers the traditional way and the Icentered way. Marketing adaptability to web culture, new consumer power, connectivity, conversations, and relevance. Opportunities and abuse, brand digital dialogs, power struggles, new paradigms.

07.28.10When Facebook connects 500million people in a huge digital society – personal context is the key for meaningful digital relations.

07.11.10The missing component in the marketing measuring matrix – From ROI, through SCRM and up to measuring individual context.

07.7.10The icentered paradigm shift calls for a completely new culture and mindset in digital relations management

05.15.10What should Facebook do? – a brilliant advice by Jeff Jarvis

05.13.10Privacy concerns over Facebook’s latest breaches of users’ trust just won’t leave center stage.

05.9.10An EU Parliament call for a charter for users’ control over their data – An awakening towards an icentered digital world

14.25.10Would you accept as a consumer what you do as a marketer?

02.18.10Protecting us from the “Only Connect” moves of social platforms calls for a paradigm shift

02.11.10Context as a trust agent

01.30.10The contextonomics of an ecosystem of one – The I enterprise