Behavioral Targeting

Data ownership, privacy, fear of Big Brother are some of the issues around the liberties advertisers take in tracking information usage patterns in order to provide targeted ads. To what extent can advertisers manipulate our web life in the name of their ROI and how can we protect ourselves.

07.28.10When Facebook connects 500million people in a huge digital society – personal context is the key for meaningful digital relations.

13.22.10Google TV – A promise of a web based searchable TV experience

03.15.10The people behind the users – why privacy must be under users’ management

03.14.10Attention bartering – empowering contextonomics as an alternative currency

02.18.10Protecting us from the “Only Connect” moves of social platforms calls for a paradigm shift

11.16.10What does “social” mean to Google? “Who I am, who do I know, what do I do”

01.13.10Facebook’s privacy abuse in the name of a new social norm

01.12.10Context abuse for advertising purposes – from president Obama to you and me

112.28.09I am not a patient – stop monitoring me – on listening platforms and behavioral targeting

012.22.09A micro universe of one – The long tail of a singular me